Jan 25, 2011

When Advertisers/PR Firms Use Bloggers

I got an email this morning from a local clothing brand asking me to blog about their upcoming collection this February. The email felt disconnected and impersonal - probably generated by a PR Firm's secretary. Don't get me wrong, it is an ingenious way to use bloggers as a way to promote a product or an event, because after all, there is nothing more effective than word of mouth.

But in my point of view, the way their PR agent did it was wrong. It's as if we are prostitutes that would just jump to an opportunity to "consume" something. I blog because I love it.

You might want to read this article:


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